Hi, I’m Dan Barrett

I’m a tech and AI consultant based in Northampton. I help business owners and leadership teams make sense of AI and turn it into practical changes that save time, cut costs and open up new opportunities.

In 2018 I founded NRCM Digital, a Northampton studio that builds websites, ecommerce systems and bespoke web applications. The team has delivered more than a thousand projects, and in 2026 we were named Best B2B Business at the Northants Life Awards.

Running that business, I’ve seen first-hand how AI is changing the way work gets done, from writing and checking code to answering customers and handling admin. More and more of the conversations I have with clients start with the same question: “What should we be doing about AI?” This is where I help answer it.

I also love sharing what I’ve learned. I’m open to speaking opportunities and guest spots on podcasts, vlogs and blogs, especially for audiences of business owners figuring out what AI means for them.

My approach is simple. Understand the business properly, be honest about what will and won’t work, and then build it. You get a consultant and a builder in one.